What is Social Media Marketing?

POSTED BY on Feb 20 under Uncategorized

What is all the hype about Social media marketing? www.about.com had done a great job of explaining what it is in plain English without much Techno jargon. Let me try to summarize it here. It is the process of marketing your business and its products through social media sites such as Twitter, Facebook and YouTube. It utilizes the social aspect of the web to connect and interact on a much more personalized and dynamic level with your customers than through traditional marketing avenues.

Social Media Marketing Avenues

A social media marketing strategy can be as simple as just having a company blog, a Twitter account, or attaching a “Tweet This” tags to the end of your articles. It can also be as complicated as having a full campaign that encompasses blogs, Twitter, social networking and viral videos through YouTube.

Social Media Marketing and Social News

This type of marketing can often be automated, so it is simple to implement. It can also be very effective for media companies, and can be a great way to promote a company blog.

Social Media Marketing and Blogs

In many respects, blogs can serve as an extension of traditional media. Much as review copies might be sent to traditional media outlets like newspapers and magazines, they can also be sent to popular blogs on the subject. Dell Computers used social media to sell their Refurbished, overstock and off lease computers through their twitter account. In 2009 they are reported to have earned around $3 million via Social Media channels. (NY Times Article June 12, 2009)

It has become increasingly important to have a presence on social networking sites like Facebook and Twitter. In addition to these popular social networks, there are also many specialized social networks that might be the perfect place to set up camp for specific products. For example, a musician might set up a profile on Last.FM as well as Twitter, while a movie might be best promoted through Flixster in addition to Facebook.

Social networks not only give the marketer a place to get the word out, they also provide a place to interact with customers and allow customers to interact with each other. This can be a great starting point for the marketing to go viral and pick up a grassroots effort.

Social Media Marketing and Twitter

Twitter has picked up a lot of steam in the last year for being a great place for social media marketing. While Twitter has grown far beyond its micro-blogging roots, it is important to think of Twitter similar to a company blog. While the primary purpose is to get the word out, it is just as important to add a personal touch rather than relying on RSS feeds to deliver stale press releases or simply repeat the company blog.

Social Media Marketing and YouTube

Some of the most effective social media marketing strategies center around YouTube and the viral video. While often more time-consuming and expensive, YouTube can easily become the centerpiece of a larger social media campaign. Watch Microsoft’s “I’m a Mac” commercial on You Tube. Microsoft’s Response to Mac

The more you interact with the customer, the more brand loyalty you build.

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