Does my business need a mobile site?

POSTED BY on Feb 26 under Uncategorized

First, some staggering facts…

1. There are 5.3 billion mobile subscribers (that’s 77 percent of the world population). Growth is led by China and India.
2. Half a billion people accessed mobile Internet worldwide in 2009. Usage is expected to double within five years as mobile overtakes the PC as the most popular way to get on the Web.
3. Many mobile Web users are mobile-only, i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web. Mobile-only in Egypt is 70 percent, India 59 percent, even in the US it’s 25 percent of subscribers.
4. In 2011, it is expected that over 85 percent of new handsets will be able to access the mobile Web.
5. Today in US and W. Europe, 90 percent of mobile subscribers have an Internet-ready phone.
6. Almost one in five global mobile subscribers have access to fast mobile Internet (3G or better) services and the number of 3G handsets is growing fast.
7. M-commerce is predicted to reach US$119 billion in 2015, Japan remains king. Top m-commerce retailers globally include: Taobao, Amazon and eBay.
8. On eBay alone consumers bought and sold over US$2 billion worth of merchandise on via mobile in 2010.


Is that enough to convince you to have a mobile site for your business? I rest my case…

Go Mobile

In today’s mobile era, every website should include a mobile version of the same site, as consumers continue to shift their behavior to regularly using the mobile web. As mobile traffic increases exponentially, it makes sense for small businesses to craft mobile-friendly sites to ensure they don’t miss out on mobile traffic, and more importantly, sales.

Mobile and smartphone optimized web design will also be key to driving online sales, so now is the time to invest in designing your site for the mobile masses. For small business owners, considering your audience and user behavior for the lifecycle of your site is essential, and creating a professional mobile experience is key to this. Making this experience fast and efficient is an excellent way to improve your site’s effectiveness and make purchasing products as easy as possible. With the mobile web estimated to overtake desktop internet in usage by 2015, it’s time for businesses to think ahead of the competition and create a great mobile website experience now. I would take it a step further and say you are behind some of your competitors if you do not have a mobile site yet.

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