Web Analytics

POSTED BY on Mar 3 under Uncategorized

According to Wikipedia, Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

Web Analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views, etc. to gauge the traffic and popularity trends which helps doing the market research.

There are several companies that offer such analytics in the market and there are some FREE ones…Coremetrics is a leading company in this space. That said, their offering is very rich in data and gives all kinds of analytics and reports to help businesses identify where and how are customers getting on to your site. A close second is Google Analytics which is FREE. The data google offers is sufficient for most businesses and is a great way to keep track of your online customers.

Let me talk a bit about Google Analytics. Lets discuss an example – when Google Analytics is added to a website, within your Google Analytics account, you  can view information about your website, such as referring traffic and  keywords searched to land on your site etc.  To add Google Analytics to your website, you will need to sign up for a Google account. Then Google will generate a code which you will need to add to the code of  your website.  There are also advanced settings which will track conversions, Google ads and many many data points that would help you, the businessman make concious business decisions.

Web Analytics Dashboard

I use Google Analytics for this site. I use it to gain insightful information to help me make decisions about things I need to do to grow and enhance my blog. Vebinary can help you setup this information on your site for you to track your customer behavious on your website.

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